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Published: 21 December, 2010 | |
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Race Day, Outdoors TV's competition coverage strand is now taking bookings from race organisers for 2011 fixtures. Race Day profiles grass roots events, the kind of which struggle to secure mainstream media coverage but which are the lifeblood of UK racing for thousands of outdoors enthusiasts & club athletes. Gaining TV or video coverage of such events can be costly for race organisers, which is where Race Day comes in. For a nominal fee, organisers can secure coverage of their event within the Race Day strand, giving competitors added value & enabling promotion of the event to a wider audience, which can in tern increase attendance for future fixtures. The programme airs as a dedicated profile of the event for a minimum of one month & may be repeated by Outdoors TV in the future. During this time, organisers can link to the programme from their website & will receive a reciprocal link from the programme page on the Outdoors TV site. For more information, race organisers are encouraged to make contact as soon as possible, to secure a slot within an already busy filming schedule.
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